aer

aer was born from the principle that 'less is more'. Since its foundation in Vienna in 2019, the brand has strived to eliminate single-use packaging while setting new standards in the formulation and product design for home and personal care. All of their products are designed to eliminate waste and inferior formulations from our daily routine.

With a strong focus on art direction, video, photography and copywriting, Half + Twice created visually striking content that built on the brand’s strong visual and narrative identity.