DUAL Techno Brand

Founded during the 2020 pandemic by a designer and a technology developer by day—both ravers by night—, DUAL came about to break stigmas around electronic music. As a brand focused on modern apparel, it aims to unite a community of techno addicts who are proud of their style. Sustainability is also at the core of the brand, which strongly champions honest, fair, and eco-friendly practices. 

Half + Twice co-developed the whole brand and concept—from its name, visual identity and the overall product design, to its website and social media strategy.